Odds comparison

New customers can claim £20 in betting rewards after placing a qualifying £5 bet at odds of 1/1 or greater. Football coverage is respectable, although the selection of markets and player-specific options can be narrower than at dedicated football bookmakers. Being able to earn cashback for placing bets is rare at other UK bookmakers, which typically reward users with free bets (less value as the stake isn’t included in winning bets). The LadBucks loyalty scheme lets you earn tokens as you wager, which you can convert to free bets or cash.

Paddy Power’s Super Sub keeps a player bet alive if your selection is substituted. Our full Paddy Power review covers the football product, odds, app and streaming in more detail. Paddy Power takes fourth place in our football betting rankings, combining strong Bet Builder coverage, football specials, custom bets and regular money-back promotions. Live streaming is the main limitation for football bettors, as talkSPORT BET’s coverage is concentrated largely on racing. Bet boosts appear on 3 to 7 markets per fixture across the Premier League, Champions League and EFL Cup, and cash out (full or partial) works on singles, accas and bet builders alike. Once a leg goes into a winning position in-play, you’ll see the option to freeze it under My Bets.

Its close ties to Sky Sports and the EFL are reflected throughout the product, with RequestABet, BuildABet, AccaFreeze, Super 6 and the Sky Bet Club all geared heavily towards football bettors. Sky Bet takes second place in our football betting rankings, helped by its strong combination of football-specific features, regular promotions and an excellent mobile experience. Most of these boosts sit on Bet Builders, accas and multiples rather than single bets. Most Premier League, Champions League, Europa League, Conference League and La Liga matches carry 5+ Bet Boosts. It doesn’t match Betfred’s £50 offer, but it’s still solid and worth claiming.

The Virgin Bet welcome offer is Bet £10, Get £30 in free bets (minimum odds 1/2), credited whether your qualifying bet wins or loses, with a 14-day window to place the qualifying bet. On top of that, the proprietary Bet Builder handles same-match markets well and in-play football betting comes with a live match tracker with Cash Out available. The standout extra is Virgin Bet FIVES, a free-to-play game where five chosen players earn you a cash prize if they score. Virgin Bet is built for punters who want a fast, easy-to-use football betting app and site designed with casual bettors in mind (4.7/5 on the App Store). That split is useful for football bettors, although the Bet Builder tokens cannot be used as ordinary singles. The welcome offer gives new customers £30 in free bets after a qualifying £10 sports wager at odds of 1/2 or greater.

LuckyMate has no app on either store yet, and Trustpilot sits at 2.0/5 from 800+ reviews, behind most rivals on this list. The welcome offer pays a £10 free bet after a qualifying £10 bet on a 2+ selection acca or bet builder at minimum odds of 2.5, and the free non gamstop betting sites uk bet must be used within 7 days. LuckyMate is one of the newest betting sites on the list, launched in 2025 under Anakatech Interactive Limited, but its football bet builder is already one of the deepest around.

Basically, punters who wager £30 or more at evens throughout the week receive a £5 free bet. As the title sponsor of all three EFL divisions, Sky Bet’s lower-league coverage is among the deepest you’ll find, and the free-to-play Super 6 puts £250,000 on the line for correctly calling six scores. Our full Sky Bet review covers these features in more detail.

For every match in the list, the page shows the highest soccer odds today across all the betting sites we compare, for a home win (1), a draw (X) and an away win (2). Our soccer odds comparison is free to use and shows you the current football odds for the next soccer matches, from the early kick-offs to tonight’s late games. At OddsPortal we bring together the football betting odds of 80+ bookmakers, so you know which one is offering the best price before you place your bet.

Cash in or claim within 48 hours of promo end. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. £10 free bets must be wagered on sports.