Step 1: Spot the Shift

Last year, the average UK gamer logged 12 hours a week on streaming platforms, up from 8 hours in 2019. That jump isn’t just a number; it shows a new habit.

Last year, the average UK gamer logged 12 hours a week on streaming platforms, up from 8 hours in 2019. That jump isn’t just a number; it shows a new habit.